‘Where have I been?’ you may ask – along with busy working full time in my day job at an amazing digital strategy agency and attending some amazing fashion end of year graduate events and showings, I’ve also been working on something incredibly exciting.  Many of you might have seen my sneaky tweets about launching…

I know this lookbook has been getting around the internet but I couldn’t resist sharing it. I love everything about this collection – the styling is exceptional, the location is magically kawaii (it’s Japan!) and the clothes are insanely cute and wearable: it’s Lazy Oaf‘s Spring Summer 2014 collection campaign shots. A combination of cute…

Photo credits: all taken from Doll Eyes Tumblr One of my favourite emerging labels to date – Doll Eyes is an experimental fashion collaboration between designers Elena Kanagy-Loux and Stella Rose Saint Clair.  Elena and Stella I’ve been fans of for some time now both of which inspire me with their artistic talent and cute yet…

Lush lace embroidery, floral silks, soft tulles all with a delicious pastel palette – Sisters of the Crown is my girl Lady Petrova‘s latest collection.  Not only is this entire collection utterly incredibly amazing and perfect for any fellow unicorn – I had the pleasure of collaborating with Lady P on a mini editorial series shooting…

By far one of my favourite collections to date by Aussie label Romance Was Born titled Mushroom Magic (which I had the pleasure of viewing during MBFWA earlier in the year – a delicate and decadent collaboration between RWB and Tanya Schultz of Pip&Pop) it’s the playful childlike colours and annotations that makes me love the exclusive Pip&Pop prints…

New Zealand Fashion Week 2013: Stolen Girlfriends Club Dirty Magic AW14   Without a doubt one of my personal highlights of the week – flying over and getting to hang out with the cool guys behind Stolen Girlfriends Club, knowing how fucking rad Marc and Dan are and how amazingly sweet their runway show will be…

Otsu- Eugénie – Blue Blank – Jimmy D – Underground Sundae – New Zealand Fashion Week 2013: Underground Exhibition Another highlight for me was the Underground Showcase – a cool art installation selection of designers who were given a brief that had to basically embody their label aesthetic while utilising the space to the best…

Last week I had the pleasure of attending the official launch of UK chain store River Island Australia, held at Rose Bay’s The Sailor’s Club – it was an intimate affair with select bloggers, the River Island team and the lovely team from The Arc Factory.  Since I decided to casually catch the ferry over…

As many of you might have already realised from reading my blog, you’ll know that I’m a huge fangirl of New Zealand label Stolen Girlfriends Club – the clothes are laid back yet has that effortless model off duty grunge element that makes you look badass all the while looking fabulous. Meet SGC Nasty Goreng Spring…

“The vibe is luxury meets street and I used the phrase ‘pretty tomboy’ to encapsulate my customer who likes to dress up, but in her own way.” – Inder Dhillon “Pretty Tomboy encapsulates the essence of the type of woman who wears the range – gorgeous and delicate in her own right, yet not afraid…