I know this lookbook has been getting around the internet but I couldn’t resist sharing it.
I love everything about this collection – the styling is exceptional, the location is magically kawaii (it’s Japan!) and the clothes are insanely cute and wearable: it’s Lazy Oaf‘s Spring Summer 2014 collection campaign shots.
A combination of cute girlie pastels, kawaii kitsch graphic prints and statement staples – the colour palette is a nice mix of pink, purple and turquiose and of course some monochromatic graphics. Lazy Oaf’s aesthetic reminds me of a combination of Andy Warhol’s pop art kitschy lovability meets kawaii.
I’m also dying over the Lazy Oaf x Garfield collection and just bought this dress – can’t wait to shoot it when it arrives!